05/02/2014

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Cultural Code For that reason they positively associate the coffee with home and aroma and the successful campaigns in the EE.UU do not appeal to the flavor of the coffee but to the aroma and the idea of home. The theory of Rapaille maintains, that we needed to learn all the possible one on the lmbicos mechanisms of answer of the people stops to motivate them and to attract them with our products and services, when in addition we touched to its system reptile, the commitment is complete. On the other hand to appeal to people with logical arguments (cerebral crust), rarely produces a great impact. It indicates Silvia to us Chauvin, that in its new book Cultural The Code Rapaille explains the value of knowing the codes the different cultures by means of the example from I bequeath. When the Danish company sent its famous blocks of construction, it achieved an instantaneous success in Germany where the sales did not stop to raise, whereas in the USA. the sales were shipwrecked. The direction of the company thought that one of the secrets of its success had to the quality (including clarity) of the instructions that each box brought to help the boys to construct a particular model. If its childhood remembers, as much Lego as 1000 bricks, had a specific model by box, with the blocks to construct it (although I remember to construct what felt like to me). The instructions were clear, precise, colorful and practically car-explicatorias. Why the product worked so well in Germany and so badly in the EE.UU.? The North American boys broke the box abrir it quickly, as soon as they watched the instructions (if they watched ) and they plunged themselves to construct what they had in mind and not what the model proposed. Once...
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Open Observation Open observation is more opportunity to embrace all aspects of interest to the phenomenon, but at the same time more susceptible negative effect of presence of the researcher: there is musical and rhythmic lesson, singing, rhythm and speech therapy, etc., the presence of foreign shackles involved, especially in adolescents and adults, persons with severe disabilities in motor and speech areas. Covert surveillance activities dealing with the latter removes the sense of accountability and often provides additional information. The varieties of observation is a continuous and discrete tracking of a single act or conduct the entire process mastery of motor skills. Observation of continuous if it reflects the beginning of the development and completion of events, such as mobile games. Continuous monitoring is therefore possible in relatively short periods of time. For example, we study the technique of playing, dramatization, choral techniques, etc. In studying the structure logoritmicheskogo classes completed the observation period of 45-50 minutes. However, continuous monitoring is not possible, when it becomes the subject of a lengthy process. In this case, refer to the discrete (intermittent) monitoring. The researcher would like "traps" the situation or to create it on purpose, there is a "frame" studied process. Discrete surveillance inevitably involved when reading with various movements: general strengthening or developing individual muscle groups, when reading the logoritmicheskoy terminology when learning the movements in combination with speech, etc. An interesting observation - the search. It is a broad swath of more or less related educational events, or switching from one observer object to another. For example, we study the lessons of logoritmike with stutterers of all ages and in different settings (voice group, the speech clinic, sanatorium in the speech, speech in school, clinic, etc.) or study logoritmicheskogo building activities for children the same age, but suffering from various speech...

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