05/02/2014

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Cultural Code For that reason they positively associate the coffee with home and aroma and the successful campaigns in the EE.UU do not appeal to the flavor of the coffee but to the aroma and the idea of home. The theory of Rapaille maintains, that we needed to learn all the possible one on the lmbicos mechanisms of answer of the people stops to motivate them and to attract them with our products and services, when in addition we touched to its system reptile, the commitment is complete. On the other hand to appeal to people with logical arguments (cerebral crust), rarely produces a great impact. It indicates Silvia to us Chauvin, that in its new book Cultural The Code Rapaille explains the value of knowing the codes the different cultures by means of the example from I bequeath. When the Danish company sent its famous blocks of construction, it achieved an instantaneous success in Germany where the sales did not stop to raise, whereas in the USA. the sales were shipwrecked. The direction of the company thought that one of the secrets of its success had to the quality (including clarity) of the instructions that each box brought to help the boys to construct a particular model. If its childhood remembers, as much Lego as 1000 bricks, had a specific model by box, with the blocks to construct it (although I remember to construct what felt like to me). The instructions were clear, precise, colorful and practically car-explicatorias. Why the product worked so well in Germany and so badly in the EE.UU.? The North American boys broke the box abrir it quickly, as soon as they watched the instructions (if they watched ) and they plunged themselves to construct what they had in mind and not what the model proposed. Once...
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PabloPicasso This does not occur only pelaincorporao of the art as document, but, over all as symbol and mark of cultural umespao-time. In the historical process of the formation of the society brasileiramuitos they had been the artists who had portraied the landscape, either natural sejahumanizada of this territory in construction. We can cite as example JohannMoritz Rugendas, German painter who arrived at Brazil in 1821, as tracer daexpedio of the baron von Langsdorff, it was come to grips with the excessively component daexpedio, abandoned its commitment and started to travel on account proper, writing down in its magnificent drawings the diverse aspects of the landscape, dostipos and of the customs of the Brazilian society of century XIX. (LEVY et al, 1994, p.29) the arts had been gifts portraying the transformations napaisagem at different historical moments of the Brazilian society and same world-wide dasociedade, has seen the repercussion of the Guernica screen (1937) of PabloPicasso that portraies the horrors of the Spanish Civil War. Pupil still fits ressaltarao the significant dates where the workmanships had been produced. To follow we select some screens that can be utilizadascomo resource in the geography education: The farmer of Candido Portinari: In this obrPortinarichama the attention for the work of the black farmer enhancing ogigantismo of its arms and legs and the smallness of its head. This takes in them to arefletir that the black age always associated the manual works and never or quasenunca and intellectual works. Coffee of Candido Portinari: It is an example of as asartes of the decades of 1930 and 1940, conserving the interest for the subject national, they searched to portray you vary them faces of a needy and suffered country, Retirantes (1944) of Candido Portinari: Umafamlia sample of retirantes northeasterns running away from dries, the screen represents a...

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